Branding Strategy/Methodology

Four secret ingredients of all successful brands.

A step by step branding strategy

Marketing Strategies that Build Value

Value Trumps Price Among Shoppers

9 Successful Brands Launched During Downturns

Some branding quotes:

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
-Daniel J. Boorstin

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
-Stephen King

"When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?"
-Paul Newman

"I've never lived in a building without my name on it."
Ivanka Trump